File Size: 8623 KB
Print Length: 160 pages
Publisher: Rosenfeld Media; 1 edition (March 22, 2016)
Publication Date: March 22, 2016
Nice nip size book to learn about the magic of storytelling., Great book, very inspiring!, In our every day lives, we are consumed with sending and acquiring messages whether written or verbal. Can we honestly remember everything that’s been pitched to us during the course of a week? The issue with retaining most of the text messages we receive is that they aren’t memorable. Donna Lichaw’s, Typically the User’s Journey, teaches their readers to make your concept interesting and memorable.
We have found this book helpful in learning the significance of a narrative. When we speak, when we present to a customer, or when we write a suggestion, having a story with a strong narrative makes it a more memorable experience than just presenting cold hard facts.
While the synopsis on Amazon offers this as a book for product designers, Typically the User’s Journey actually will take an approach to educating its methods that’s less esoteric as one might think. In fact, Typically the User’s Journey can be applied to a much broader audience. Whether you’re a writer, a business person, a designer, a consultant, a strategist, a teacher, or just someone who has to make a presentation, there are many different ways of applying what Lichaw has to share in her book.
You might have the most ingenious idea, the best research, the best service, or the best product, but without presenting a strong narrative and a story people can remember and relate with, your efforts may be overlooked.
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