File Size: 4532 KB
Print Length: 254 pages
Publication Date: October 20, 2016
Samantha Stone’s practical types of ‘how to’ drive sales by leveraging marketing guidelines, are all about being proactive. When there is alignment between sales and marketing towards the common goal of driving revenue, normal rubbing turns into collaboration focused on winning customers and creating shareholder value.
In case you are a Marketing and advertising Leader, read this guide! I would argue that both the Sales Leader & the Marketing Leader see the book, look at your pipeline objectively as to where deals are stuck, sit down and apply relevant Unleash Possible playbook tactics. Samantha’s expertise helped our company hit sixteen consecutive Qtrs. of YOY growth. You’ll be motivated to put words into action…., Samantha Stone is an experienced marketing professional and consultant who gives many of her industry secrets in fantastic read! Whether you are in a flourishing business looking to find an advantage or a new startup, the marketing best practices will help your company grow. Typically the real world examples given provided a framework on which to build personal practice. I cannot wait to try out the techniques I learned!, As a expert marketer, I've read a great number of marketing books and this you are in my top 10 list. Why? Because it is filled with straightforward, no gimmicks, frames and explanations for successful marketing in the real world. Even with my 30+ years of experience, I have bookmarked a number of sections as it not only reminded me personally of basic block and tackling but gives me personally thought-provoking ideas to try and share with my team. I may need to get a second duplicate because I'm already wearing out the first one!!!, I have read lots on business, sales, mgmt and marketing and this is a great guide. It's written similar to a journey through different cases., This book does an outstanding job breaking down intricate marketing concepts into simple to understand steps anyone can follow.,
Individually, I love things that are taught through examples, and there was plenty of them in this book. The writing was informal but there was no fluff... this is borderline reference guide right here.
I also appreciated reading Samantha's " back story" in the introduction; I'd only known her as an expert on buyer personas, but was amazed at how much further her experience stretched. Instant credibility there, especially for some of the deeper topics.
Absolutely putting Unleash Possible on my recommended list for anybody in marketing or sales., What a fantastic read! I love her witty, step by step methodology. Typically the Quality vs. Quantity approach to lead gen is certainly worth the read by yourself. I'd recommend this guide regardles of the model to not only marketing professionals but to C-level executives and sales teams. This book helps bridge the relationship between sales and marketing. Nothing is more powerful than a sales organization and a marketing team working hand in hand. This book lays the groundwork and the inspiration for success! Read it!
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