File Size: 29680 KB
Print Length: 380 pages
Publisher: Entrepreneur Press; 5 edition (October 10, 2017)
Publication Date: October 17, 2017
Unnecessary to say, my confidence was dashed. So We started wanting to educate personally on Adwords. I got courses on Lynda, read blogs, took classes on Udemy, you name it. Nothing offered me the kind of practical, thorough, step-by-step breakdown of the platform that I needed to confidently manage the platform on my own.
Until now. Once I started out reading this article book, I could not input it down. We finished the book in two days, and it is SERIOUSLY annotated. I immediately found mistakes that my prior consultant had made in my Adwords account. Today We ran my first advertisements on my own, with no outside input. We feel confident about them.
Avoid waste time with other books and outside Google adwords consultant. Buy this one, manage your account by yourself.
I'll update this review once my campaigns have been running a few months to verify that this confidence remains down the road., Few people would say an e book about adwords is riveting, but I can tell you that the wealth of information and insight that Perry, Mike, Bryan, et. al. deliver at a blistering pace is amazing. This book is well worth millions to the right people. Are you currently the right person? It's up to you I guess., We got this book to supplement Affiliate Millions (Anthony Borelli). Affiliate Millions is the first and only book I have read on the topic of web advertising as a business. We was looking for something to flesh out some of the subject areas Mr. Borelli introduces. For example , how to write the clips that induce online internet browsers to make purchases from websites.
"Content is king, " states Mr. Borelli. Unfortunately, that's all he has say about content. I was hoping the Ultimate Guide could give some insight.
To my knowledge, Affiliate Millions is the only book devoted to the business of positioning advertisements on Google to generate search visitors various websites with the wish of collecting commissions through their affiliate programs. This particular business is sometimes called search engine marketing, affiliate marketer marketing, paid placement, and so on.
Other publications, like the Ultimate Guide, address the topic of using Google Google adwords to generate traffic for YOUR website. It's not quite the same as producing traffic for someone else but many of the concepts apply.
You want to optimize your advertising campaigns for the highest placement at the lowest cost. Typically the Ultimate Guide has a wealth of useful advice for this objective. Typically the book has a complete discussion of split-testing your advertisements to improve their "click-through rate. " That introduces the "peel and stick" strategy for creating separate advertisements for the most effective keywords. Presently there is substantial discussion of writing ad copy.
Yes, Ultimate Guide lives up to its name. It is a great companion for Affiliate Millions. Much of the advice can be adapted for the purposes of affiliate marketing. Even with the advice from this book, I had been not able to hit upon the wonder formula that produces fat commission checks from affiliate marketing programs. That doesn't mean you can't.
For individuals who like to thoroughly research an enterprise before jumping in, if you really want to understand search marketing, another excellent book is "Winning Results with Google AdWords" by Andrew Goodman. Goodman is a popular authority. Once you read his book, Ultimate Guide, Affiliate Millions, along with Google's own help screens and guides, you will pretty much be a specialist., To me personally Adwords is definitely like a large stock market, but as opposed to Stocks you buy Keywords and phrases. Everything I knew about Marketing before getting involved in SEM, was dependent on last semester of school. I took a Advertising class as a requirement for my Business Small andthought it was foolish and not really relevant to the real world. After four years of building software in a software development group We have moved over to the dark side. Yes, as opposed to considering user experience, and how well the site is working These days worry about cramming advertising on web pages, so I needed some backdrop on marketing again.
That can't be explained enough that Search Engine Advertising is not the same as Brand Advertising. It was the 2nd book We have read on the subject. The book will give you Immediate marketers set one goal from their ads: to compel a measurable reply from their prospects. Just what better way to measure reply than AdWords as it monitors everything expecially when linked with Google Stats.
I loved the example they gave in part 13 about the Wright Brothers. It is the sidebars that made this book interesting. This book was packed with information without reading like a textbook, so the little stories We could tolerate. Yet , We never did understand the "Uncle Claude Sez segments", I really could have done without those. Also, like many others I did not find the Google Success toolkit. Overall this helped me run my Adwords marketing campaign better. Also Perry's website is great if you get a chance to check it out. The Divided testing tool is fantastic., old now in 2017, but nevertheless very useful knowledge in this book, As a digital marketer you've got a really stop learning and also this book does a great job training everyone from the novice AdWords user to experts with years of AdWords experience under the belts. You’re guaranteed to learn something new., A very terrific book. I got to get over the " salsey" talk in every chapter to really start liking this book: every chapter starts with a couple of paragraphs about how exactly this chapter will alter your life and get you to make millions of dollars! (hence the 4 & not 5 celebrities - it just will get on your nerve)
What I really like the most about this book is how it combines all type of aspects. Not only will it offer you real-life specialized pointers about managing an Adwords campaign, it actually talks about different things you need like copywriting, managing your time and keeping positive.
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